We invented on demand skincare in 2012, rooting our practice in botanicals to create the world’s freshest skincare.
If it's not fresh, it's not as potent as it could be. Fresh ingredients, superior performance
Imagine a juicy farm fresh summer peach. Now visualize a supermarket shelf full of canned peaches in that syrup. Seriously, which one are you going to put in your body?
Natural ingredients are only at their peak potency and efficacy for a limited amount of time, so they absolutely have to be fresh. Freshness transforms skin.
So why settle for skincare that’s less than fresh? Demand it.
If there’s no expiration date on your skincare bottle, there’s plenty of compromises in it. We say “no” to all the bad stuff that’s usually in products to make them last longer. Our formulas are crafted on demand and stamped with an expiration date. No artificial anything. That’s NYL.
Vegan PETA certified • Cruelty-free PETA certified • Gluten-free • Organic Ingredients • Phthalate free • Paraben free • Free of 1300+ banned ingredients
Carol has always been curious, always been a searcher. Her researches have taken her from Nepal, where sandalwood has been prized for its cooling properties for centuries, to Namibia, where the Himba protect their skin from the desert sun using a simple paste of red ochre.
A career New York ad agency creative before she became an on-demand skincare entrepreneur, Carol perceived a cultural shift that would shape the creation of NYL. More and more people were scrutinizing labels and questioning every single ingredient in their products – demanding transparency. And Carol was no different.
So, she started NYL out of necessity. She simply could not find skincare products that met her own demands. She simply couldn’t understand why her organic food came with an expiration date but her skincare did not.
So Carol created NYL.